About Us
Blue Aussie Marketing is a Boerne-based creative studio focused on strategy, design, and storytelling that helps brands show up clearly and confidently.
How Blue Aussie Marketing Got Started:
Hi! I’m Emily Pfeiffer – the founder of Blue Aussie Marketing.
Blue Aussie Marketing didn’t begin as a polished agency idea – it started with curiosity, creativity, and a deep love for storytelling. Growing up in Boerne, Texas, I was surrounded by small businesses, tight-knit communities, and people who poured everything they had into what they built. That environment shaped how I see marketing: not as noise, but as meaningful connection.
I’ve worked in marketing since I was 17, and it has always been both a clear path and a genuine passion. I graduated from the University of Texas at San Antonio with a degree in Communication, concentrating in Digital Communication, which laid the foundation for a career rooted in strategy, creativity, and effective messaging.
Over the last decade, I’ve worked across branding, graphic design, photography, videography, and digital marketing strategy, primarily in larger-scale and corporate environments.
Along the way, I saw how often businesses were underserved, overcharged, or given cookie-cutter marketing solutions that didn’t reflect who they really were.
Blue Aussie Marketing was created to be different – to offer thoughtful, strategic marketing that helps businesses present themselves clearly, confidently, and professionally.
The name itself comes from Koda and Beaux, my Australian Shepherds, who were there from the very beginning. What started as side projects, late nights, and creative experiments eventually grew into a full-time marketing studio built on trust, consistency, and showing up with intention. Koda and Beaux are a reminder of loyalty, energy, and doing the work with heart – values that continue to guide how this business operates. And Blue? Well, Blue has always been my favorite color.
Today, Blue Aussie Marketing partners with small businesses, creatives, and organizations seeking clarity, strong visual identity, and marketing that actually works – serving clients throughout Boerne, the Texas Hill Country, and beyond.
